AI Leads Agent vs Intercom Fin
Fin is a powerful support agent. AI Leads Agent is a sales chat agent. Here is where each one fits, with Intercom’s published prices.
Prices and facts checked November 11, 2026. Sources are linked at the bottom.
Intercom Fin is an AI agent that resolves customer questions, and Intercom also sells it for sales use. It is billed per outcome, on top of Intercom seats if you use their inbox. AI Leads Agent is built for one job: turn website visitors into qualified leads and booked meetings, at a flat monthly price.
Side by side
| AI Leads Agent | Intercom Fin | |
|---|---|---|
| Price | Free Starter plan. Growth $49/month, Scale $149/month, Agency $299/month. Flat monthly price. | Fin: $0.99 per outcome (a resolution, a procedure handoff, a disqualification or a self-serve route). A Fin for Sales qualification outcome is $9.99. Intercom seats on top: Essential $29, Advanced $85 or Expert $132 per seat per month billed annually ($39, $99 and $139 billed monthly). |
| Example: 200 qualified leads in a month | Within the Growth plan, flat. | 200 qualification outcomes x $9.99 = $1,998 at list price, before any seat fees. (Our arithmetic from Intercom's published prices; your mix of outcomes will differ.) |
| Setup | Paste one line of code or share a hosted chat page. Most people are live in about ten minutes. | Install Messenger, then connect knowledge sources and configure Fin. Fin can also run on top of other help desks. |
| AI | Claude by Anthropic, answering only from the business details and FAQ you enter. | Intercom's Fin AI agent. |
| Qualifying and scoring | Your own qualifying questions, an intent score for every visitor, hot leads flagged. | Fin for Sales matches prospects to criteria you define and routes them. |
| Meeting booking | Built-in booking calendar with reminders, reschedule and cancel links, Google and Outlook add-to-calendar. | Routing to reps and meeting booking through Intercom workflows. |
| Email follow-up | AI-written email sequences that stop on reply or booking, with unsubscribe link and postal address added for you. | Outbound messages and email campaigns in Intercom (email, SMS and other channels are pay-as-you-go). |
| Help desk and team inbox | Not included. Replies and leads live in one dashboard for a small team. | Full shared inbox, ticketing, help center, reports and workflows. |
| White-label for agencies | Agency plan: client workspaces with your own logo and colors, "powered by" line removed. | Not a typical use. |
Intercom Fin fits if
Support and success teams that need a full help desk and want to pay per resolved conversation, and companies that already live in Intercom.
AI Leads Agent fits if
Small businesses and agencies that want predictable monthly cost, a booking calendar and email follow-up built in, and a focus on qualifying website visitors rather than running a support desk.
Questions
What counts as an outcome on Intercom Fin?
Intercom charges once per conversation for a resolution, a procedure handoff, a disqualification or a self-serve routing outcome at $0.99, and $9.99 for a Fin for Sales qualification. Conversations passed to a person without an outcome are not charged.
Do I need Intercom seats to use Fin?
Not for Fin on other help desks, where a minimum monthly commitment applies. On Intercom itself you pay per full seat as well as per outcome.
Is AI Leads Agent a help desk?
No. It is a sales chat agent with a lead pipeline, booking calendar and email sequences. If you need ticketing and a team inbox, Intercom or a similar help desk is the better fit.
Sources
- Intercom pricing
- Fin AI Agent outcomes (Intercom Help)
- Intercom Fin pricing in 2026 (Clanker Support)
Product names belong to their owners. Features and prices change often, so check the vendor before you buy. Last checked November 11, 2026.